Coupons (Admin → Sales → Coupons) is where you create the codes artists and buyers enter at checkout: an early-bird discount on a call, a member rate on an event, a comped entry for a partner organization. This guide covers creating a coupon, scoping it so it only works where you intend, and getting it in front of people.
Who can do this: Owners and Admins. Coupons are available on the Studio plan and above; see Plans and Pricing.
Creating a coupon
Choose to create a coupon and fill in the Create New Coupon form.
Coupon Code is what people type. Short beats clever: EARLY25 is entered correctly more often than EARLYBIRD2026APRIL.
Coupon Type decides what the code can discount, and the form explains each choice as you select it:
Submission Fee: entry fees on calls.
Artwork Purchase: artwork bought through your organization.
Event Registration: event and class registrations.
Discount Type is Percentage or Fixed Amount, with the amount in Discount Value. A percentage cannot exceed 100. A 100 percent code is how you comp an entry outright, which is the usual answer for jurors, staff and access programs.
Limiting use
Three fields keep a promotion from outrunning you:
Usage Limit (Optional) caps total redemptions across everyone. Leave it blank for unlimited.
Per-User Limit (Optional) caps how many times one person can use it. Set this to 1 on anything you publish openly.
Valid From and Valid Until switch the code on and off by date, so a deadline promotion ends on its own.
Set the per-user limit deliberately. A generous code with no per-user limit posted on social media is a code somebody will use forty times.
Scoping a coupon
By default a coupon applies across the type you chose. Narrow it with the optional fields:
Call (Optional) ties a submission-fee coupon to one call.
Event (Optional) ties an event coupon to one event.
Exhibition (Optional) and Specific Artwork (Optional) narrow an artwork coupon to one show or one piece.
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Each of those also offers an "all" option when you want the code to work across everything of that kind.
Scoping is what makes measurement possible. Separate codes per channel, one for your newsletter and one for social, tell you which one actually brought artists in.
Add a Description (Optional) for your own team. It is not shown to the person redeeming the code.
Sharing a code
Each coupon row has two sharing actions:
Copy Link gives you a link that applies the code automatically, so nobody has to type it.
Download QR Code produces a QR image carrying the same link, with your organization's logo on it when you have one set. This is available for call-specific coupons, and it is the one to put on a postcard, a wall card or a printed flyer.
A QR code that opens straight into a submission with the discount already applied removes the two places people give up: finding the call, and typing the code correctly.
Managing coupons
The list shows Code, Discount, Usage, Valid Period and Status. Usage is the running count against the limit, which is the number to watch during a campaign.
From a row you can Deactivate a coupon to stop redemptions while keeping the record, Activate it again, or Delete it permanently. Deactivating is almost always the right choice: deleting removes the history of what you gave away.
Practical advice
Publish the code where people already are. A code nobody sees discounts nothing.
Set an end date at creation. Retiring a code by hand is a job that gets forgotten.
Use one code per channel if you want to know which channel worked.
Watch the usage count during the promotion, not after it.
Say what the code does in plain terms. "25 percent off your entry fee" is clearer than "25 percent discount".
Troubleshooting
A code is being rejected. Check that it is active, that today falls inside its valid period, that the usage limits are not exhausted, and that its scope covers the call, event or artwork the person is trying to buy.
Someone used a code more than I intended. The per-user limit was blank or higher than you meant. Deactivate the code and create a replacement with the limit set.
I need to change the discount. Create a new code. Changing what an already-published code is worth means two people paid different prices under the same promise.
