Buyers can pay for artwork directly from your public exhibition and artwork pages, or from a link you send one collector. Money is collected through your connected Stripe account. This article covers pricing work for sale, the two ways a buyer pays, coupons, and what happens automatically when a sale completes.
Availability: Taking artwork orders works on every plan once Stripe is connected. Discount codes are part of the Catalog & Memberships bundle, included from the Studio plan up. See Plans and Pricing.
Connect Stripe first
Payments run through Stripe, so connect and finish verifying a Stripe account before you announce anything. Until it is connected and active, no buyer can complete a purchase. See Connecting Stripe to Accept Payments.
Tip: Stripe verification can take a few business days. Start it before you send purchase links or open a show, not after.
Pricing a piece for sale
Artwork becomes purchasable when it has a price and is not marked as sold or not for sale. In the exhibition editor, open the artwork and set Price for this show. That price applies to this exhibition only and overrides the catalog price.
Once priced, the piece shows its price and an availability badge on its public page, with Add to Cart underneath. Pieces with no price show Price on request instead, which is an invitation to inquire rather than a dead end.
Currency
An artwork on your organization's pages is priced in your organization's base currency, and that is exactly what the buyer is charged. A gallery based in Australia shows and charges Australian dollars; one in New Zealand shows and charges New Zealand dollars. There is no conversion step where the displayed price and the charged amount can drift apart.
Because a single checkout can only charge one currency, a cart cannot mix them. If a buyer somehow gathers pieces in two currencies, the cart says so and asks them to remove one set. See Localization and Currency.
How buyers pay
From your public pages
Every public artwork page shows the price, availability, full details, and Add to Cart when the piece is for sale. Buyers reach those pages from your exhibitions and from links you share. The cart belongs to one gallery, so a buyer can gather several pieces from you and pay for them together.
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In the cart they see an Order Summary with the subtotal, shipping and total, then Proceed to Checkout. Checkout is hosted by Stripe, takes card payments, and collects a billing address and phone number. Tax and shipping are added there using your settings.
From a purchase link
For a single piece, especially one a collector asked about by phone or email, generate a link that goes straight to checkout. This works regardless of exhibition status.
Open the submission for the piece. It must be linked to a portfolio item.
Choose Purchase Link.
Confirm or override the Sale price. The field is marked with your currency, and that is what the buyer is charged.
Choose how long the link stays valid under Link valid for: 1, 3, 7, 14 or 30 days.
Choose Generate link, then Copy, and send it to the buyer.
The buyer lands on a page showing the piece, the artist, the price, and how long the link is good for, with Continue to checkout and the amount on the button. Each time they open the link a fresh checkout session is created, so they never hit an expired page partway through a purchase.
Purchase links are private and are not indexed by search engines. If the piece has already sold, the link stops working and tells the buyer so.
Coupons at checkout
Create artwork coupons at Admin → Coupons, choosing the Artwork Purchase type, and scope one to an exhibition if you want. A buyer enters it in the Coupon Code field in the cart before paying, and the discount is recorded against the order. See Coupons and Discounts.
What happens when a sale completes
When the payment succeeds, Crafted Call finishes the job for you:
An order is created and marked Paid, and appears in your Orders list.
The artwork is marked sold, and once fully sold its availability flips to Sold.
The Sold badge appears on your public pages, with the price struck through.
The linked submission is updated to a sold status.
The artist is notified with the standard sold email, and the buyer gets a confirmation.
Your commission is recorded against the order using your configured rate, along with the estimated artist payout. See Commission Settings.
If two buyers race for the last piece, a final availability check runs and the buyer who lost the race is refunded automatically. You cannot double-sell an original.
Your orders
Every online purchase lands in Admin → Orders.
Browse orders with the buyer, items, total, commission, estimated payout and status.
Filter by status and date range, or search.
Open an order for the full detail.
Export CSV downloads the orders matching your current filters.
Statuses run from Pending and Requires Payment through Processing, Paid, Shipped, Delivered and Completed, with Canceled, Failed, Expired and Refunded for the rest. The list leads with paid orders so abandoned checkouts do not clutter the view.
When you ship a piece, use Mark as shipped and record the Carrier, Tracking number and Tracking URL. That is what the buyer will ask you for.
Refunded is not a status you set by hand. It comes from issuing an actual refund, which is covered in Issuing Refunds.
Sales that happen off the platform
Not every sale is online. If you sell a piece in the gallery, by phone, or by private arrangement, record it so your inventory and revenue stay right. See Recording Artwork Sales.
The two paths reconcile. If you record a sale by hand and a matching purchase-link payment arrives later, the payment is treated as the record of truth and the buyer details are filled in rather than the piece being sold twice.
Troubleshooting
No buy button on a piece that should be for sale.
Confirm it has a price above zero, is not marked as sold or not for sale, and that the exhibition is public and live.
A buyer cannot reach checkout.
Check that Stripe is connected and fully verified.
A purchase link says the piece is not yet priced.
The link needs a sale price. Reopen the dialog, enter one, and generate a fresh link.
A purchase link expired.
Generate a new one. The validity you chose is the outer window; within it, each visit starts a fresh checkout session.
The buyer was charged in the wrong currency.
Charges follow your organization's base currency. Check it in your localization settings.
